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Take a look…

Get deterrent to becoming an alcie.

Get deterrent to becoming an alcie.

Drink like a bloke – look like a bloke
By Emily Cook in Science & Health Blog

Ladies, you might want to think twice about having that extra drink tonight after you’ve taken a look at this.

The poster is part of a new advertising campaign which is hitting London to highlight the physical effects of binge drinking.

Apart from a stinking hangover, it warns women they will also be more prone to wrinkles, bad skin, hair loss and weight gain if they knock back too much booze.

The campaign, devised by the Drug and Alcohol Service for London, comes as a survey shows that many women would reconsider their drinking habits in order to preserve their looks.

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